Review: iRipple App
What It Does:
iRipple was created by Hafeez as a way to expand the charitable reach of Ripple.org
The Break Down:
We have a very unique application on the table today. We’ve reviewed many different kinds of apps here ranging from games, social networking, and utility but this is the first one that allows for the possibility to help people. Let’s start off with what Ripple.org is. Ripple.org is a charity that was launched on May 4th, 2007 and has been providing a unique way to donate clean water, food, education and a future to those in need in developing countries. By going to the Ripple.org web page you are presented with four clickable buttons. Each button represents a charity: the water drop represents WaterAid, the green veggie represents Oxfam, the book represents the Oaktree Foundation and the coins represent the Grameen Foundation.
When one of these buttons is clicked it takes you to a page with a bit of information about the charity, how you have helped it, and a sponsor’s ad. These ads are how the revenue is generated by Ripple.org. The sponsors pay Ripple.org per ad view, any where from 1 to 20 cents and 100% of that goes to the charity. This does not sound like much money, but when you consider the difference in cost of living, 20 cents can go a long way in some parts of the world, and that the amount increases exceptionally based on how many people click.
As an example, let’s say that in a given month one million people click on the water button and it shows an add that pays Ripple.org 1 cent. 1,000,000 x .01 = 10,000. Though 1 cent is inconsequential the final out come of that month of 10,000 dollars is nothing to sneeze at. Of course all of this is dependent on people going to the web site and clicking the buttons.
That brings us to the the Facebook app iRipple When Facebook opened up it’s API last year Ripple.org found Hafeez to develop an application for them. Hafeez built the iRipple application to be as non-intrusive as possible in your Facebook Profile. I have mine snug in my right hand column. When any of the four well designed donate buttons resting on my profile are clicked a small ad image appears below it. I find this to be very well done sense the ad is not intrusive on the rest of the profile and goes away on a refresh or a click off. The profile box also displays how much has been donated through your buttons. This isn’t done in cash, but translated into what that cash will be used for.
If you access the app from the left hand navigation bar it greets you with a summery of what Ripple.org and iRipple is, as well as links to send feedback to the developer. The top app bar has links that allow you to invite ten friends in the spirit of helping the charities. Another link to view stats which include the top 200 users and the 200 most recent users. The other links are for feedback, reviews, and a faq.
If you would like to know more about Ripple.org or any of the charities that it supports, please use the following links: WaterAid, Oxfam, Oaktree Foundation and Grameen Foundation. I have also added a Ripple.org plug-in to Facebook Herald over on the right hand column that will display one of the four donate buttons randomly. Please feel free to donate a click or two to Ripple.org while you visit.
Back To The App:
The application does what it’s supposed to do, and we like that here. It is non-intrusive even with the ad sprouting beneath the profile box and it supports a good cause. You can obtain this charitable app free of charge from iRipple.
10/10 Perfect Score for Doing Some Good.
Popularity: 12% [?]
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